What song is in the 2019 Acura RDX commercial?
The 2019 Acura RDX is finally available, which means that Acura can start openly showcasing just how fantastic the redesign is. With that comes a new ad campaign, “Everything We Ever Imagined and Then Some.” If you’ve already seen the commercials, you might be wondering which song is in them. There are currently two ads, so the answer depends on which one you’ve viewed.
2019 Acura RDX “Launch” and “Rainbow” ads
Right now, there are two ads that launched as part of the new campaign for the 2019 Acura RDX. The “Launch” ad is a 60-second video that begins by flaunting the Acura brand’s performance roots through the Acura NSX, Integra Type R and Acura ARX-05 Daytona Prototype international race car. Images of these classic examples of Precision Crafted Performance are flashed between different angles of the 2019 Acura RDX. A Motorhead cover of “Sympathy for the Devil,” a Rolling Stones original, plays throughout.
More Acura Commercials: 2018 Acura TLX
The second ad, “Rainbow” is a shorter 30-second advertisement that takes an imaginative approach by showing an Acura employee in the driver’s seat as the model sits, fully built but at an Acura factory. The employee tests the voice commands of the Acura ELS Studio 3D audio system by playing “She’s a Rainbow” by the Rolling Stones.
Both ads feature the bold colors we’re accustomed to seeing in other Acura ad campaigns, while also pulling at the brand heritage and adding a bit of imagination. Plus, of course, highlighting new features like the Acura Intuitive Touchpad Interface that is a fresh addition for the redesigned RDX.
What do you think of these commercials? Share your thoughts with a comment here at the Karen Radley Acura Blog.