Acura launches the “Everything We Ever Imagined and Then Some” Campaign

By Product Expert | Posted in Acura RDX on Tuesday, June 19th, 2018 at 1:19 pm
White 2019 Acura RDX turning corner on a track

What song is in the 2019 Acura RDX commercial?

The 2019 Acura RDX is finally available, which means that Acura can start openly showcasing just how fantastic the redesign is. With that comes a new ad campaign, “Everything We Ever Imagined and Then Some.” If you’ve already seen the commercials, you might be wondering which song is in them. There are currently two ads, so the answer depends on which one you’ve viewed.

2019 Acura RDX “Launch” and “Rainbow” ads

Right now, there are two ads that launched as part of the new campaign for the 2019 Acura RDX. The “Launch” ad is a 60-second video that begins by flaunting the Acura brand’s performance roots through the Acura NSX, Integra Type R and Acura ARX-05 Daytona Prototype international race car. Images of these classic examples of Precision Crafted Performance are flashed between different angles of the 2019 Acura RDX. A Motorhead cover of “Sympathy for the Devil,” a Rolling Stones original, plays throughout.

More Acura Commercials: 2018 Acura TLX

The second ad, “Rainbow” is a shorter 30-second advertisement that takes an imaginative approach by showing an Acura employee in the driver’s seat as the model sits, fully built but at an Acura factory. The employee tests the voice commands of the Acura ELS Studio 3D audio system by playing “She’s a Rainbow” by the Rolling Stones.

Both ads feature the bold colors we’re accustomed to seeing in other Acura ad campaigns, while also pulling at the brand heritage and adding a bit of imagination. Plus, of course, highlighting new features like the Acura Intuitive Touchpad Interface that is a fresh addition for the redesigned RDX.

What do you think of these commercials? Share your thoughts with a comment here at the Karen Radley Acura Blog.

3 Responses to “Acura launches the “Everything We Ever Imagined and Then Some” Campaign”

  1. GLENN says:

    The ad with a song from the Rolling Stones……UGLY!!!!!!! Must turn channel Immediately! Really, Really Bad choice… someone with no music sense at all.
    The best “car song” is Don’t Stop Me Now by QUEEN…..the greatest band on the planet – Ever!! With Freddie Mercury’s gorgeous voice Any song would be the best! Ride The Wild Wind is another good car song, or any other Queen song.
    Just a suggestion….
    This is not due to nostalgia – since I only discovered Queen a few yrs ago, Queen is just simply THE BEST – EVER!! I have seen every big name live that came through Boston since the 60’s. None of them were even memorable or made any impression at all, including the Stones. But when I saw, no….Experienced, Freddie’s magic (Queen Rock Montreal), he ripped my heart out – THROUGH the TV – !! He BLEW ME AWAY!!!!!!!! My life has never been the same!
    Please check him / them out!

  2. Fran says:

    Worst song ever by the Rollong Stones. You are promoting a car with a song celebrating the devil! Who does that, who would buy an Acura after that commercial!

  3. George says:

    These are really bizarre comments.
    That song is one of the better tracks on the album, “Their Satanic Majesties Request” (long-considered to be the Rolling Stones answer to Sgt. Pepper).
    I don’t understand where these folks are coming from.

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